I’d like to advise those who read this that I’m probably in the same position – struggling to make my way through a vast, crowded ocean full of vessels and bobbing heads who all have the same thing in common. We all want to make our mark and get our work noticed, make sales and increase our status – while we scramble to reach higher ground.
I am by no no means an expert and definitely not a high profile author. I am also still learning and making mistakes, so you might well ask, “Why does she think she could help me?” My answer is – I can only help those who are currently in the same position I was in two years ago – when the world of self-publishing was a huge, looming giant in the center of a maze that was continuously morphing and adding new levels every day.
Of course, we are all at different stages in our writing careers. When we share what we’ve learned, we fill in the gaps and strengthen our positions. Some might find what I share here incredibly useful, while others might yawn and say, “Been there; done that!” Therefore, this post is meant for the former – while the latter can surely think of other tidbits to share via comments – if they so desire.
When navigating the maze of never-ending information and hints and tips for authors who decide to go the route of self-publishing – it’s inevitable that you will run into some – if not all of the following:
- Dead ends or leads that go nowhere – leading you on a wild goose chase
- Scams and fraudulent claims about services offering the earth
- Monthly charges for bogus programs who do little or nothing for your work
- Websites and services that are all fluff with no substance
- Confusing terms, buzz-words or language that only rehash prior info
- Fads and trends that distract you without adding any value
There’s probably more that I could’ve added to this list – but for me – the above has been the most prominent during my own promoting and marketing journey, not to mention the actual art of writing!
I’m attacking this subject from the position of an author who either can’t or won’t spend a lot of money. What I find interesting about “high profile” authors, meaning those who we see all over social media and getting many reviews on Amazon, etc. – is that, while they seem to be doing extremely well – obviously spending quite a substantial amount of money for sleek or flashy advertising and so on, they still seem to be struggling like the rest of us.
I say that without a shred of jealousy or bitchiness. Sure, the majority of those authors are strangers to me – most of them are not well-known and some of them are still working a full time day job. I have often ventured into the world of expensive services and programs, only to discover that the bottom line was me all along. Throwing money into a bottomless pit with scant return bit me on the butt most of the time – and hurt my bank account.
So, without further ado – here’s the skinny (or my skinny!) – broken into two parts: The Writing Life and The Marketing/Promoting Life.
The Writing Life
There’s a glut of writing advice out there – in the form of daily prompts, newsletters, courses, websites and webinars. Many websites have their own links to information such as “100 Best websites for writers” and the like. The majority of them are great and you should seek them out. Here’s what helped me (and continues to help me) in random order:
http://thewritelife.com/ (Great advice)
http://www.grammarbook.com/ (Grammar and Punctuation)
http://www.writersmarket.com/ (Especially good for freelancing)
http://fundsforwriters.com/ (Tips and Tools – great site!)
https://writeon.amazon.com (Get feedback as you write!)
http://theditors.com/ (First 3,000 words critiqued for free)
http://www.creative-writing-now.com/ (Great basic advice and free stuff!)
https://criticl.me/ (A great place to post truthful or even “dangerous” writing)
https://www.thekindlebookreview.net/author-resources/ (Great links!)
http://selfpublishersshowcase.com/author-resources/ (Great site for Indies)
Okay – I could go on and on – but these are great for a start.
I find the best advice encompasses the basics – as you’ll discover what works for you along the way. It all depends on the genre you write in and what you expect to get out of it. Some only write for pleasure and are happy to share their writing with those closest to them. Others write for a cause and want to change the world, while many of us write to escape – or at least – to create worlds full of adventure and other things we may feel are lacking in our lives. (Notwithstanding those of us who simply adore great literature and who are “addicted” to the pleasure of the actual process of creation.)
You’ll find basic rules of thumb everywhere – but here’s what I’ve found to be the most useful – in terms of the creative process of writing:
No matter what – just write
Save the editing and revision until the end – if you can stand it
Outline and plan your book – before you start writing
Create a chapter by chapter synopsis to use as a guide (it will change as you go)
Always use spellcheck and a thesaurus
Research everything you are not 100% sure about
Keep your finger on the pulse – but don’t be swayed by useless fads and trends
Be true to yourself – yet open to constructive criticism
Don’t take a bad review personally
Use beta readers and proper editing (when you can afford it)
Read the work of others
Share what you know and support other writers
Start a blog and post regularly
Hone your skills, take a class and/or join a writing group
Don’t ever give up!
I’ve mentioned before how I write every chance I get. When I was working my 9-5 job, I was writing in my breaks and lunchtimes – then after work and sometimes even before work (when I could get up in time!) and on the weekends. In between – I’d be scribbling notes on anything I could get my hands on – as well as emails to myself.
The Marketing/Promoting Life
Now that I’m a full time author and freelancer – I’ve structured my days to ensure that I get to spend time writing – outside of promoting and marketing or creating my own ads and blog posts.
There are great, cheap or free services out there – which I will share further on – but I found it rewarding to use programs such as paint, Corel and an old Microsoft program (which is easier than Photoshop) – called Microsoft Photo Premium 10. I’m no expert and I’m sure that those experienced Graphic Designers would scoff and cringe at my ads, book trailers, banners etc. For me – it’s all about saving money – while at the same time having a lot of fun! Here’s a few examples of what I’ve done on my own (using free images – websites to be shared further on.)
(Book cover created by Jessica on Fiverr – the rest of the ad was me!)
Okay – on with cheap and freebie services (for creating ads etc):
https://www.fiverr.com/ (Anything you can think of – incl. Book Covers – for $5 and up)
https://pixabay.com/ (Completely free images and video footage!)
http://www.freeimages.com/ (Free images)
http://www.freeepy.com/ (Free images)
https://foodiesfeed.com/ (Free food images)
https://unsplash.com/ (Free images)
http://cupcake.nilssonlee.se/ (Free images)
https://commons.wikimedia.org/wiki/Main_Page (Free images)
https://videos.pexels.com/ (Free video footage)
http://www.videezy.com/ (Free video footage)
http://www.lifeofvids.com/ (Free video footage)
http://freegifmaker.me/ (Make your own gifs)
https://www.canva.com/ (Free banners, wallpapers, book covers and lots more)
http://www.bookbuzzr.com/ (Cheap book “flipper” to display excerpts)
http://tineye.com/ (Find out where images on the web came from!)
This list is by no means exhaustive – but it’s a good start!
Of course, there’s absolutely nothing wrong with forking out a little cash for professional services. For me – I’m on the fence – as it depends on your goals and how much you’re willing to spend. I agree with the adage that “you get what you pay for” – but it’s heartening to see many people out there willing to offer their products and services for free or on the cheap. That being said – I know that more discerning authors (and readers) might consider a “home-made” ad, book cover etc to be less valuable or worthy than one with a sleek design.
It’s sad that poorly marketed books can fall by the wayside – especially when their stories are well-written and worth the read. I’ve also seen many well-marketed books with great exposure for stories that are at best – run-of-the-mill or poorly written. This is the quandary that indie authors often find themselves battling with.
Here are some great sites for Promoting and Marketing:
https://www.fiverr.com/ (Anything you can think of – incl. Book Covers – for $5 and up)
http://www.ebooksoda.com/authors/ (Cheap ebook promotion)
http://booktweeters.com/ (Reasonable pricing with good conversion)
http://selfpublishingadvice.org/ (Great info on promoting, marketing etc)
http://www.indiesunlimited.com/advertise/for-authors/ (Free promos etc.)
http://www.bookdaily.com/ (Emails sample chapters to readers)
https://www.librarything.com/ (Ebook giveaways, etc)
https://www.rafflecopter.com/ (Advertise your Giveaway on your blog or site)
Awesome tools for Authors! (119 tips and resources!)
One important thing I’d like to point out is that self publishing is daunting on it’s own – before you even start to think about promoting and marketing. Whether you decide to use Amazon (user friendly – well, I think so!) and Createspace, Kobo or some other platform – publishing your book is one of many steps in the life of your writing.
When it comes to social media, setting up profiles on Twitter, Facebook and Google+ are just the tip of the iceberg – and some would say not worth the time and effort. Others say that email marketing – using newsletters (and services such as Aweber or Mailchimp) are the way to go – however, in order to build your mailing lists, you need to be able to drive people to your site to opt in. Using social media is one way to do this.
Having a blog has the same issues: driving people to the blog in order to read it and click through to buy your books. Here’s a small list of steps to think about – from “go to whoa” – and beyond!
Read and get inspired
Research and plan your book
Write your book with necessary revisions
Get beta readers to review and offer feedback
Edit the book – either yourself or with a reliable editor
Write the blurb and create an excerpt
Find out your target audience and where they hang out
Create a cover, ads and a book trailer
Create or update your author website
Update social media and blog
Create a buzz through giveaways etc
Promote via different platforms
Come up with different ways to sell your book
Consider the following:
Create an audiobook
Create profiles on Goodreads and Amazon
Guest posting on other blogs
Create a Podcast
Post videos on Youtube
Conduct readings at local libraries and bookstores
Get involved in Book Fairs
Radio and print interviews
Marketing material, such as bookmarks etc
Create an ebook as a giveaway
More links that might be useful:
http://www.artistfirst.com/authorswanted.htm (Radio interviews)
http://www.thebingbing.com/ (Like Ebay, Twitter and Facebook all in one!)
http://www.weebly.com/ (Great free websites – easy to use)
http://speculativeliterature.org/grants/ (Grants for quality literature, etc)
http://thewritelife.com/writing-residencies/ (Author residencies)
http://www.indiebound.org/ (Find out where your book is available)
http://bookfairs.com/ (Find a local Book Fair)
http://www.blogtalkradio.com/ (Get interviewed)
http://www.authorgraph.com/ (Offer signed ebooks!)
http://www.outbrain.com/ (Promote your content)
You’re probably drowning in all these bits and pieces – yet there’s millions more to discover and as I said – I’m still navigating my way through and trying to figure it all out. I just wanted to share what I have discovered so far and will drop by to comment every now and then – when I’ve found something new or need to offer an update.
Good luck and by all means – if you know of anything else that might be useful – leave a comment!